Privacy Policy
malar first aid – Center for First Aid Studies

This document explains what data we collect, how we use it, to whom we disclose it, and your rights. Last updated: January 2026

malar first aid (hereinafter: “malar”, “we”) operates the website at www.malarfirstaid.com (hereinafter: “the website”). We are committed to protecting your privacy and operate in accordance with the Israeli Privacy Protection Law, 1981, as amended by Amendment 13 (August 2025), and all applicable regulatory requirements.

Data Controller and Data Protection Officer (DPO)
Controller: Meir Aviv, Adv.
Data Protection Officer (DPO):
Email: meir@ashlaw.co.il
Phone: +972-54-4749921
Mailing Address: 10 Busel St., Netanya, Israel

This policy forms an integral part of the website’s Terms of Use. Using the website constitutes your full consent to this policy. If you do not agree with its terms, you are requested to refrain from using the website.

1. General Principles

Definitions

• Personal Data – Any information relating to an identified or reasonably identifiable individual, directly or indirectly.
• Data Owner – malar first aid, which determines the purposes and means of processing.
• Processor – Any entity processing personal data on behalf of malar first aid.
• Data Breach – An incident involving unauthorized access to personal data or loss of personal data that may affect user privacy.
• Direct Marketing – Communication to an individual based on their membership in a specific group or personal preferences.

malar first aid operates the website www.firstaidcourse.co.il and is committed to protecting the privacy of users and prospective students or clients. This policy details how we collect, use, store, and safeguard personal data, in accordance with the Privacy Protection Law, Privacy Protection Regulations (Information Security), and, where applicable, the European GDPR regulations.

2. Types of Data Collected

Collected data may include:

• Personal information (name, phone number, email, ID number if necessary).
• Course registration data, inquiries via forms on the website, and communication preferences.
• Technical information collected automatically: IP address, browser type, general geographic location, cookies.

3. Purposes of Data Use

We use the information for the following purposes:

• Providing educational services, course registration, and communication with students and interested parties.
• Sending updates, offers, and relevant promotions – subject to user consent.
• Improving user experience and website services.
• Google Analytics: aggregate traffic measurement and user experience improvement.
• Compliance with legal requirements, including record-keeping for reporting or auditing purposes.
• For payments and invoice issuance, we process payment data (e.g., billing or invoice information) in accordance with law and tax authority requirements. Data is stored only on secure systems of authorized payment providers.

4. Legal Basis for Data Processing

Processing of personal data by malar first aid is carried out in accordance with the Privacy Protection Law, 1981, Privacy Protection Regulations (Information Security), 2017, and, where applicable, the GDPR.

Data processing is based on one or more of the following legal bases:

• Contract performance – for course registration, payment processing, service provision, and student support.
• Explicit consent – for receiving updates, publications, or marketing information.
• Legitimate interest – to improve service, ensure information security, analyze usage data, and prevent fraud.
• Legal obligation – to comply with tax authorities, regulatory requirements, or court orders.

Where processing is based on user consent, the consent may be withdrawn at any time without affecting the legitimacy of processing performed prior to withdrawal.

5. Disclosure of Information to Third Parties

malar first aid only shares personal information in the following cases:

• To operate the website and provide services (e.g., hosting providers, mailing systems, payment processing).
• When required by law or court order.
• When the user has given explicit consent.

All service providers are required to comply with information security standards and maintain confidentiality.

We may receive information about your activity from third-party technology service providers (e.g., Google Analytics, hosting providers, CRM or mailing systems). This information is used to operate the services correctly, analyze performance, and improve user experience, and is processed in accordance with the law and this privacy policy.

6. Information Security

We implement reasonable security measures, including SSL 128 encryption, HTTPS traffic encryption, system/plugin updates, access permissions, and backups with our hosting provider. In the event of a significant security incident, we will act in accordance with applicable law.

User Rights
Every user has the right to:

• Access information held about them in malar first aid’s databases.
• Request correction or deletion of their information.
• Withdraw consent for marketing purposes.

Requests can be sent to the Data Protection Officer at the contact details provided in Section 1. We will respond according to legal requirements within a reasonable time. If a request is denied, a detailed explanation will be provided.

7. Professional Updates and Communication

malar first aid may contact you occasionally via email, text, phone, or other digital communication methods to:

• Remind you to refresh your first aid certification according to legal and training requirements.
• Update you on regulatory changes or innovations in first aid and resuscitation training.
• Send relevant professional information related to first aid and personal safety.

These communications are intended to maintain your professional competence and compliance with standards and are therefore not considered “marketing communications.”

However, if you do not wish to receive further updates, you can unsubscribe at any time via the provided link or by contacting the Data Protection Officer.

8. Data Retention

Personal data will be retained according to the purpose for which it was collected:

• Transaction and course data – retained for 7 years per tax requirements.
• Service and student data – retained while the service is active and for a reasonable period thereafter.
• Marketing data – deleted upon user request.
• Technical logs – retained for a reasonable period for site security and operation.

Personal data may be transferred to other countries (e.g., cloud servers in Europe or the USA). Such transfers will only occur in compliance with applicable law, ensuring an adequate level of data protection according to Privacy Protection Regulations (Data Transfer Outside Israel), 2023.

9. Cookies

What are cookies?
Cookies are small text files stored on your device when you visit websites, use apps, or access online services. Some cookies are deleted when you close your browser, while others remain for a specified period. Cookies may contain various information, such as pages visited, duration, referral source, and content viewed. All cookie data is encrypted, and we take advanced precautions to protect it.

Purpose of cookies
Cookies are used to improve services and tailor them to your needs. They support the website’s normal operation, collect statistical usage data for analysis and service improvement, and help provide a personalized experience. Cookies may also be used for user authentication, fraud prevention, and security.

Users may block or delete cookies via browser settings; however, some services may not function properly if cookies are disabled.

10. Automated Decisions and Profiling

malar first aid does not make automated decisions with legal impact. Profiling may occur based on cookies and site usage data, but you may opt out at any time by blocking cookies or contacting the Data Protection Officer.

11. Minors

Our services are not intended for individuals under 18. If we become aware that data from a minor has been collected, we will promptly delete it from our systems.

12. Governing Law and Jurisdiction

This privacy policy is governed exclusively by the laws of the State of Israel. Any dispute regarding this policy is subject to the exclusive jurisdiction of the competent courts in Tel Aviv–Yafo.

13. Changes to the Policy

malar first aid may update this policy from time to time. The last update date will appear at the top of this page, and any significant changes will be prominently published on the website.

14. Contact

For any questions or inquiries regarding this privacy policy, you may contact:
Email: meir@ashlaw.co.il
Phone: +972-3-6700971
Address: 10 Busel St., Netanya, Israel